Friday, September 21, 2007

The Buzz Multiplex

Evil battles luck this weekend — and at the Buzz multiplex, evil may just win. Then again, the box office will benefit either way, as people seem to be in a movie-watching mood.

1. "Resident Evil: Extinction" (R). With the movie in the top 2,500 searches, do plot and character matter? Always: People are searching on the first two horror thrillers, so they'll be caught up with Alice (the lovely Milla Jovovich). Resurgence may make the heart and the Buzz grow fonder for Milla, but "Heroes" star Ali Larter has surpassed her in searches. Co-stars Mike Epps and Oded Fehr also get some cyber love.

2. "Good Luck Chuck" (R). After kicking butts and/or displaying her own in bikini wear, Jessica Alba is finally moving into romantic comedy territory. Dane Cook plays a regular Joe who becomes a hot date after women realize his ex-girlfriends go on the rebound and snag wedding rings. With Jessica reaping in more searches than all the premieres, will her hordes of male fans follow her to what sounds like the ultimate date movie? Yes — "Chuck" appeals to mostly to guys (66%).

3. "Assassination of Jesse James by the Coward Robert Ford" (R, limited release). Hollywood moseys back into the Wild West, this time casting Brad Pitt as one of America's worst outlaws, Jesse James. For a limited release, the buzz is solid, especially among the men. Star Brad has three times the searches of the title from men and ladies alike.

4. "Into the Wild" (R, limited). Based on a true story, an athlete with everything chucks it all to go live in Alaska… and not for very long. People may be more into the music, as searches for "eddie vetter into the wild soundtrack" skyrocket. Catherine Keener, the dark horse of Buzz, pulls way ahead of leading man Emile Hirsch or co-star Vince Vaughn.

5. "Sydney White" (PG-13). Amanda Bynes returns to fight the power, this time in the form of snotty sorority woman. Bynes has eight times the Search appeal of the comedy, which successfully aims for the pre-teen and teen girl jugular. A few searchers may be distracted by the star's new Dear clothing line.

6. "The Jane Austen Book Club" (PG-13, limited). Workshop etiquette says begin with the positive, and that would be buzz for stars Mario Bello, Emily Blunt, Maggie Grace and Amy Brenneman. Now--given recent Jane Austen-inspired duds, this one about six women who find parallels about their romantic lives to the author's six books may follow the same downhill route.

7. "The Last Winter" (no rating, limited). No strong attention for this unrated horror movie about a petroleum exploration company looking for oil reserves in Alaska, and mysterious disasters gnaw away at their sanity. Of the diminishingly sane crew, only Connie Britton sparks any Search recognition.

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